There are several external and internal optimization errors that impede site promotion. They are found in about half of the existing resources. Reason 1. Incorrect distribution of landing pages for keywords. Trying to save time…
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For a long time, site optimization experts argue: whether negative external factors can adversely affect promotion in Yandex and Google and reduce the position of the site in the ranking. Some argue that a lot of bad links can remove the site under the filter, others consider this statement to be absurd, otherwise it would be possible to poison competitors in this way. No search developer would allow this. There is a grain of truth in both these statements. But, according to observations, links from the TOS can negatively affect the position of the site, however, if certain conditions are present. The experience of promotion allowed us to determine these conditions. Bad links are much more than good and other factors ranking the site is weak. Speaking easier, if your site has a strong link mass, active visitors and high-quality internal optimization, do not worry that someone will harm you by acquiring bad links. But if the listed factors in your site are weak, then even then you will not be harmed – you will not even get to the top and competitors will ignore your resource altogether. If, out of ignorance (or bad knowledge), you yourself only indiscriminately get links from the GE, then you will drive your resource to the very bottom. In principle, it is almost impossible to drastically change the site, changing only one of any factors. The situation described above is not a rule, but rather an exception. But she perfectly demonstrates how you can “kill” your site by buying cheap links through aggregators and exchanges. This does not mean that you need to forget about the exchanges, but you need to use them skillfully, and remember about such links as articles and reviews.
What should be the website promotion? Website promotion does not have a clear value framework. Each company engaged in the promotion of sites, itself sets prices for its services. But at the same time there are a number of factors that in varying degrees, affect the cost of promotion, which is different in quality. For example, thanks to the rapid advancement, you can break into the front ranks of the search results, but just as quickly and slide down. There is another way of promotion, which is guaranteed to make your site competitive and retain leadership positions for a long time. But such promotion is not a matter of one day and is not cheap. It includes the following activities: – site optimization and html-code for search robots. This requires extensive knowledge of the principles of functioning of search engines. – analysis of competitive sites, their pros and cons. This is necessary for the successful promotion of the site. – change or modernization of the site design. If the site is not recognized by spider robots, then its technical structure needs to be improved. – registration of the resource in thematic catalogs. This will allow the site to attract additional buyers and significantly increase site traffic. – filling the site with texts using the technology of SEO-copywriting. This contributes to the decision of the site visitor to buy exactly your products, to order your service. – update and support of the resource are also very important for its successful functioning and profitability. Of course, you can inexpensively promote the site by registering in several thousand directories. But this method does not guarantee leadership positions in the ranking. It is better to choose a more expensive promotion, which is organized with the audit of the site, taking into account the target group of customers and the number of requests.