What should be the website promotion?
Website promotion does not have a clear value framework. Each company engaged in the promotion of sites, itself sets prices for its services.
But at the same time there are a number of factors that in varying degrees, affect the cost of promotion, which is different in quality. For example, thanks to the rapid advancement, you can break into the front ranks of the search results, but just as quickly and slide down. There is another way of promotion, which is guaranteed to make your site competitive and retain leadership positions for a long time. But such promotion is not a matter of one day and is not cheap.
It includes the following activities:
– site optimization and html-code for search robots. This requires extensive knowledge of the principles of functioning of search engines.
– analysis of competitive sites, their pros and cons. This is necessary for the successful promotion of the site.
– change or modernization of the site design. If the site is not recognized by spider robots, then its technical structure needs to be improved.
– registration of the resource in thematic catalogs. This will allow the site to attract additional buyers and significantly increase site traffic.
– filling the site with texts using the technology of SEO-copywriting. This contributes to the decision of the site visitor to buy exactly your products, to order your service.
– update and support of the resource are also very important for its successful functioning and profitability.
Of course, you can inexpensively promote the site by registering in several thousand directories. But this method does not guarantee leadership positions in the ranking. It is better to choose a more expensive promotion, which is organized with the audit of the site, taking into account the target group of customers and the number of requests.