There are several external and internal optimization errors that impede site promotion. They are found in about half of the existing resources.
Reason 1. Incorrect distribution of landing pages for keywords. Trying to save time and money on internal optimization, specialists distribute requests on the smallest number of pages, and on RF requests they usually try to promote the main page. But if there are many requests, it is better to divide them into thematic headings, for each of which to optimize a separate page. If there is no such page, you need to add it. With the expansion of the theme of the site increases the number of thematic groups. For example, there are several such groups for a resource for renting real estate, and for an online store – much more.
Keep in mind that there are “mutually displacing” requests: you can move them to the top of one page.
Error 2. Incorrect internal optimization for specific requests. Pages are optimized depending on any common parameters of the optimal query frequency in the text.
For example, from a certain source (blog, forum) information is received that the text volume should be 300 words, the keyword density should be 5%. Under the specified parameters, texts are optimized in the same way for low and low frequency queries, multi-word and single-word queries, for GEO and for GB, etc.
If it is impossible to conduct your own research to promote the site and develop a promotion strategy for each request, you can spy on it from competitors.
Error 3. Large pass-through blocks. This is the trouble of almost all resources with a large range of products.
Error 4. Inattention to basic rules of usability. Although in SEO resources today there are enough messages about the user factor in the algorithm, most of the optimizers ignore them, determining the optimization of texts and the purchase of links in their work. Meanwhile, usability sometimes leaves a lot to be desired. The most frequent problems: difficulty finding the right products and prices, ordering. The main page may contain information that is not particularly important, whereas it takes a long time to find the necessary information. The texts of the site are optimized, but represent a bunch of words with zero efficiency. And this is not a complete list.
Error 5. Curve engine. Paid engines are able to create internal duplicate pages, incorrectly give a 404 error, etc.
Error 6. Incorrect division of the reference mass. This happens if the anchor links to the “face” contain many keywords that promote the internal pages (or vice versa). In such cases, the customer usually complains that, despite the well-optimized internal pages of the site, the main page is still output (or vice versa). Why this problem occurs so often is not clear. Perhaps some aggregator automatically makes up anchors in this way?
Error 7. Poor quality reference mass. It happens not only from sites that purchase links automatically, but also in the manual selection of donors. Even with a large selection of link analysis tools before purchasing them, there are still not only incomprehensible resources in backups of many sites, but also obvious TOS with generated content. And why is the HS business still alive?
Error 8. Uninteresting snippets. Remember the fact that the snippet clickability may well affect the position of the site in the top. This is especially important for those who claim the first places (top1-top3). At the same time, few people are engaged in snippets optimization.
Error 9. Bad consumer factor (dislike for the users site). This applies to sites that are within the visibility of search engine users (approximately 2-4 pages) and to which there are transitions from search results. If the majority of users who went to the site for a specific query and returned to the search results, it means that they did not find the necessary information on the site on request. This may be the reason for the decline of the site in the issue, and slows down the promotion of the site, even if there are good texts and links. To find out if this is the reason why the site is “lowered”, it is necessary to compare its positions on request with the position of the request – “abracadabra” (disables the PF). Consumer factor is calculated separately for the link request-page, so for one page it may be different, depending on the request.